Exploring new Ideas TrendsInspirations
Discovering fresh perspectives, and igniting your passion for fashion.
Dior’s Bangkok Gold House: A Golden Tribute to Parisian Elegance
Heidi Truong
- Fashion Blogger -
French luxury powerhouse Dior has unveiled its stunning Gold House concept store in Bangkok, an architectural marvel inspired by its historic headquarters in Paris. Located in the bustling Ploenchit district, this 1,000-square-metre flagship redefines luxury retail with an opulent facade and meticulously curated interior design.
French luxury powerhouse Dior has unveiled its stunning Gold House concept store in Bangkok, an architectural marvel inspired by its historic headquarters in Paris. Located in the bustling Ploenchit district, this 1,000-square-metre flagship redefines luxury retail with an opulent facade and meticulously curated interior design.
The Gold House represents more than just a shopping destination—it is a celebration of Dior’s heritage, artistry, and commitment to creating immersive brand experiences.
A Facade Worth a Million Tiles
A Facade Worth a Million Tiles
True to its name, the Dior Gold House is wrapped in a facade that radiates golden brilliance. Crafted from one million gilded tiles, the structure takes inspiration from Dior’s iconic headquarters at 30 Avenue Montaigne in Paris.
The golden facade, punctuated by 300 windows, is an artful recreation of the Parisian landmark’s architectural beauty. These replicated elevations soar above the single-storey retail space, creating an illusion of grandeur while surrounding lush, plant-filled courtyards and a shaded patio for visitors to relax.
Mirrored surfaces line the inner walls of the facade, reflecting the surrounding greenery and amplifying the ethereal glow of the golden exterior.
A Grand Entryway to Luxury
A Grand Entryway to Luxury
Visitors enter through the courtyards, immediately enveloped by the serene interplay of nature and design. The central domed space inside, topped with a star emblem, anchors the structure with its celestial aesthetic—a subtle nod to Dior’s iconic lucky star.
The interiors feature six distinct spaces, each dedicated to Dior’s various collections, including Maria Grazia Chiuri’s womenswear, Kim Jones’ menswear, and the exclusive Dior Maison line. These spaces are adorned with natural materials such as bamboo, raffia, and wood, creating a refined and contemporary ambiance.
Culinary Delights by a Michelin-Starred Chef
Culinary Delights by a Michelin-Starred Chef
Adding to the immersive experience is the Dior café, which serves an exquisite menu crafted by Michelin-starred chef Mauro Colagreco. Nestled within the store’s grounds, the café offers a tranquil escape where guests can indulge in gourmet dishes amidst Dior’s luxurious setting.
Celebrating Thai Artistry
Celebrating Thai Artistry
In a tribute to its host city, Dior collaborated with nine renowned Thai artists to create artworks that adorn the store and its grounds. Highlights include a stool imprinted with an elephant footprint, a piece by Bangkok Project Studio founder Boonserm Premthada, symbolizing the fusion of Dior’s global prestige with Thai cultural heritage.
This thoughtful integration of local art underscores Dior’s ability to adapt its global brand identity to resonate with local audiences.
A Legacy of Iconic Architecture
A Legacy of Iconic Architecture
The Gold House concept store is the latest addition to Dior’s portfolio of architecturally distinctive boutiques. Previous standout projects include the Geneva store, enveloped by six interweaving “petals,” and a store outside Doha featuring an intricate interior facade by US studio Aranda\Lasch.
Why Bangkok?
Why Bangkok?
Dior’s choice of Bangkok for its Gold House reflects the brand’s recognition of Thailand’s growing influence in the global luxury market. By blending local elements with its Parisian heritage, Dior has created a space that is as much a cultural landmark as it is a retail hub.
A New Standard for Luxury Retail
A New Standard for Luxury Retail
Dior Gold House sets a new benchmark for luxury retail experiences, combining architectural grandeur, curated artistry, and immersive design. This fusion of opulence and cultural homage invites customers to step into Dior’s world of timeless elegance, making it more than just a store—it’s a destination.
Matthieu Blazy Joins Chanel: Ushering a New Era of Creative Excellence
Discover Matthieu Blazy’s appointment as Chanel’s new artistic director, promising a bold...
in
0 comments
HOW DOES DONALD TRUMP'S RE-ELECTION AS U.S. PRESIDENT IMPACT THE FASHION INDUSTRY?
Discover the potential impact of Donald Trump's re-election on the global fashion...
in
0 comments
THE HIDDEN MAGIC OF WICKED: WHERE FASHION STEALS THE SPOTLIGHT.
Discover the untold magic of Wicked—it's not just the story but the...
in
0 comments
