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Can Digital Innovation Revive Burberry and Redefine Luxury’s Future?
Heidi Truong
- Fashion Blogger -
Burberry is leaning heavily into digital innovation as part of its brand revival strategy, raising an important question: Can digital tools help luxury brands like Burberry reclaim their prominence in an increasingly competitive market? From virtual try-ons to gamified experiences, the luxury fashion industry is betting big on technology to bridge the gap between tradition and modernity.
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