Collection: LOVELYN

What is in the LOVELYN collection

Maxi dresses are more than half the page. The Angel Cape Sleeve Maxi Dress by LOVELYN and the Ethereal Butterfly Sleeve Maxi Dress cover the shoulder with floating sleeves. The Ethereal Lace Maxi Dress and the Swan Applique Maxi Dress carry the detail on the fabric itself. Necklines vary: the Elysian Sweetheart Maxi Dress, the Crystal Wave Scoop Neck Maxi Dress, the Rosé Enchantment Off-Shoulder Maxi Dress and the Ivory Wrap Maxi Dress. The Cristal Bead Maxi Dress is the most formal piece.

Midi dresses include the Serenade Sweetheart Midi Dress, the Aurelia Off-Shoulder Midi Dress and the Sona Pleated Midi Dress. The minis are playful: the Giselle Ruffle Mini Dress, the Alina Pleated Mini Dress and the Callista Applique Mini Dress. Most styles are A-line, fitted at the bodice and flared through the skirt.

About the label

Whimsical elegance is how LOVELYN describes itself. The dresses use lightweight fabrics such as taffeta and voile, cut in fluid silhouettes with small details that follow the natural line of the body. The label designs for carefree femininity: dresses that feel light and photograph well.

When to wear LOVELYN

This is a wedding season page. The Angel and Ethereal cape and butterfly sleeve dresses are wedding guest favorites because they cover the shoulder and move in the breeze; see the wedding guest edit and the cape sleeve dress page for more. The Ivory Wrap Maxi Dress and the Ethereal Lace Maxi Dress work for bridal showers, engagement photos and civil ceremonies. The Cristal Bead Maxi Dress and the Elysian Sweetheart Maxi Dress hold their own at elegant evenings and sit with other women's gowns. Customers in the US and Australia often wear the ruffle minis to summer parties; the sleeved maxi dresses are the picks for customers in Saudi Arabia, the UAE and Kuwait who need more coverage.

Which LOVELYN dress is best for a garden wedding?

The Angel Cape Sleeve Maxi Dress in a soft tone. It is light, covers the shoulders and does not need a wrap. The Petal Ruched Maxi Dress is a close second if you prefer a sweetheart neckline.

Are LOVELYN dresses lined?

The taffeta and voile dresses are light by design. Check the product page for lining notes on lace and applique styles. If you need more coverage, choose the cape or butterfly sleeve styles rather than adding a shawl.