ECHO
A refined dialogue between heritage tweed and modern tailoring. Quietly authoritative, defined by the poised confidence of the ECHELE woman.
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LOVE YOURSELF
Color becomes the focal point, structure becomes the statement, and each dress emerges as a captivating interpretation of contemporary celebration.
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JUST ARRIVED

The latest arrivals, crafted for effortless day-to-night dressing, everyday!

EXPLORE ALL NEW
LINH PHUNG
LINH PHUNG
Darling Diva
Darling Diva
Calista de Minh Thanh
Calista de Minh Thanh
HUELLEYROSE
HUELLEYROSE
Rosee de Matin
Rosee de Matin
SEMI-SENSE
SEMI-SENSE
DeTHEIA
DeTHEIA
Eegen Studio
Eegen Studio

What to Shop This Season

Your guide to what’s trending now, featuring new arrivals and standout silhouettes.

Solasta A-line Sleeveless Sequin Floor Length Dress - MEAN BLVD Solasta A-line Sleeveless Sequin Floor Length Dress - MEAN BLVD
LINH PHUNG
Solasta A-line Sleeveless Sequin Floor Length Dress
Dhs. 2,036.00
Dhs. 2,036.00
1 color
Minerva Boat Neck Gathering Maxi Dress - MEAN BLVD Minerva Boat Neck Gathering Maxi Dress
JENNY K TRAN | DIVINE
Minerva Boat Neck Gathering Maxi Dress
Dhs. 2,834.00
Dhs. 2,834.00
1 color
Karen Halter Draped Maxi Dress - MEAN BLVD Karen Halter Draped Maxi Dress - MEAN BLVD
Dang Phong Designer
Karen Halter Draped Maxi Dress
Dhs. 3,106.00
Dhs. 3,106.00 Dhs. 3,106.00
1 color
Kate A-line Sequin Maxi Dress - MEAN BLVD Kate A-line Sequin Maxi Dress - MEAN BLVD
Dang Phong Designer
Kate A-line Sequin Maxi Dress
Dhs. 2,998.00
Dhs. 2,998.00 Dhs. 2,998.00
1 color
Leah Sheath Stone Velvet Satin Floor Length Dress Leah Sheath Stone Velvet Satin Floor Length Dress
TRACY STUDIO
Leah Sheath Stone Velvet Satin Floor Length Dress
Dhs. 4,466.00
Dhs. 4,466.00 Dhs. 4,466.00
3 colors
Haven Sheath Slit Sleeved Velvet Satin Floor Length Dress Haven Sheath Slit Sleeved Velvet Satin Floor Length Dress
TRACY STUDIO
Haven Sheath Slit Sleeved Velvet Satin Floor Length Dress
Dhs. 5,104.00
Dhs. 5,104.00 Dhs. 5,104.00
1 color
Voltaire Glove Sleeve Applique Maxi Dress - MEAN BLVD Voltaire Glove Sleeve Applique Maxi Dress
JENNY K TRAN | DIVINE
Voltaire Glove Sleeve Applique Maxi Dress
Dhs. 3,654.00
Dhs. 3,654.00
1 color
Riley Drop Waist Bateau Neck Taffeta Silk Maxi Dress Riley Drop Waist Bateau Neck Taffeta Silk Maxi Dress
Margée Atelier
Riley Drop Waist Bateau Neck Taffeta Silk Maxi Dress
Dhs. 2,327.00
Dhs. 2,327.00 Dhs. 2,327.00
1 color
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Liane Sweetheart Draped Midi Dress Liane Sweetheart Draped Midi Dress
HUELLEYROSE
Liane Sweetheart Draped Midi Dress
Dhs. 1,492.00
Dhs. 1,492.00
1 color
Jolie Strapless See-Through Lace Midi Dress - MEAN BLVD Jolie Strapless See-Through Lace Midi Dress - MEAN BLVD
LASSY
Jolie Strapless See-Through Lace Midi Dress
Dhs. 634.00
Dhs. 634.00 Dhs. 634.00
1 color
Alisa Empire Bow Lace Floor Length Dress Alisa Empire Bow Lace Floor Length Dress
BELOVED
Alisa Empire Bow Lace Floor Length Dress
Dhs. 1,171.00
Dhs. 1,171.00 Dhs. 1,171.00
1 color
Mysty Straight Cape Shoulder Polycotton Ankle Length Dress Mysty Straight Cape Shoulder Polycotton Ankle Length Dress
LaLING
Mysty Straight Cape Shoulder Polycotton Ankle Length Dress
Dhs. 1,055.00
Dhs. 1,055.00
1 color
Vector Bubble Gathering Midi Dress Vector Bubble Gathering Midi Dress
LaLING
Vector Bubble Gathering Midi Dress
Dhs. 1,078.00
Dhs. 1,078.00
1 color
Aquila Gathered Cut-Out Mesh Spandex Ankle Length Dress Aquila Gathered Cut-Out Mesh Spandex Ankle Length Dress
Calista de Minh Thanh
Aquila Gathered Cut-Out Mesh Spandex Ankle Length Dress
Dhs. 1,603.00
Dhs. 1,603.00
1 color
Perla Drop Waist Ruffled Leather Mini Dress Perla Drop Waist Ruffled Leather Mini Dress
La Vierge
Perla Drop Waist Ruffled Leather Mini Dress
Dhs. 921.00
Dhs. 921.00 Dhs. 921.00
2 colors
Aureline Trapezoid Draped Maxi Dress - MEAN BLVD Aureline Trapezoid Draped Maxi Dress
La Vierge
Aureline Trapezoid Draped Maxi Dress
Dhs. 746.00
Dhs. 746.00
1 color
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Thalia Square Neck Midi Dress Thalia Square Neck Midi Dress
DeTHEIA
Thalia Square Neck Midi Dress
Dhs. 1,324.00
Dhs. 1,324.00
1 color
10% off with code OTG10
Gem Halter Lace Maxi Dress Gem Halter Lace Maxi Dress - MEAN BLVD
Arti Apparel
Gem Halter Lace Maxi Dress
Dhs. 530.00
Dhs. 530.00
1 color
Marcele Pegged Square Neck Taffeta Maxi Dress Marcele Pegged Square Neck Taffeta Maxi Dress
Calista de Minh Thanh
Marcele Pegged Square Neck Taffeta Maxi Dress
Dhs. 1,287.00
Dhs. 1,287.00
1 color
Calla V-Neck Mini Dress Calla V-Neck Mini Dress
DeTHEIA
Calla V-Neck Mini Dress
Dhs. 1,272.00
Dhs. 1,272.00
1 color
10% off with code OTG10
Linea A-line Asymmetric Neck Khaki Calf Length Dress Linea A-line Asymmetric Neck Khaki Calf Length Dress
LaLING
Linea A-line Asymmetric Neck Khaki Calf Length Dress
Dhs. 858.00
Dhs. 858.00
1 color
Zephéa A-line Puffy Sleeved Taffeta Midi Dress Zephéa A-line Puffy Sleeved Taffeta Midi Dress
Calista de Minh Thanh
Zephéa A-line Puffy Sleeved Taffeta Midi Dress
Dhs. 1,082.00
Dhs. 1,082.00
1 color
Liora A-line Loose Strap Taffeta Midi Dress Liora A-line Loose Strap Taffeta Midi Dress - MEAN BLVD
Calista de Minh Thanh
Liora A-line Loose Strap Taffeta Midi Dress
Dhs. 1,082.00
Dhs. 1,082.00
1 color
Alura Button Blazer Alura Button Blazer
DeTHEIA
Alura Button Blazer
Dhs. 1,219.00
Dhs. 1,219.00
1 color
10% off with code OTG10
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READY TO SHIP

Just landed and already in stock, these new-season designs are ready when you are. Enjoy 10% off using code OTG10.

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Featured Brand

Meet the brand shaping modern femininity today.

I.H.F Studio
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Ivoire Brocade Mini Dress - MEAN BLVD Ivoire Brocade Mini Dress
I.H.F Studio
Ivoire Brocade Mini Dress
Dhs. 2,308.00
Dhs. 2,308.00
3 colors
Perlavyn Brocade Maxi Dress - MEAN BLVD Perlavyn Brocade Maxi Dress
I.H.F Studio
Perlavyn Brocade Maxi Dress
Dhs. 2,431.00
Dhs. 2,431.00
3 colors
Lumirelle A-line Maxi Dress - MEAN BLVD Lumirelle A-line Maxi Dress
I.H.F Studio
Lumirelle A-line Maxi Dress
Dhs. 2,636.00
Dhs. 2,636.00
3 colors
Astryne One Shoulder Mini Dress - MEAN BLVD Astryne One Shoulder Mini Dress
I.H.F Studio
Astryne One Shoulder Mini Dress
Dhs. 2,513.00
Dhs. 2,513.00
3 colors
Celesthe Sheath Mini Dress - MEAN BLVD Celesthe Sheath Mini Dress
I.H.F Studio
Celesthe Sheath Mini Dress
Dhs. 2,677.00
Dhs. 2,677.00
3 colors
Obsidra Bead Mini Dress - MEAN BLVD Obsidra Bead Mini Dress
I.H.F Studio
Obsidra Bead Mini Dress
Dhs. 2,521.00
Dhs. 2,521.00
2 colors

The Latest List

THE ART OF COLORS

Colorful dresses reimagined with polish and presence for women who embrace the spotlight.

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THE MODEST EDIT

A renewed approach to modest fashion, balancing coverage with sculpted form.

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THE GUEST SELECTION

Because every guest deserves a memorable entrance.

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CUSTOMIZATION SERVICE

We do customize items' measurements.

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30 DAYS RETURN

Return within 30 days for an Exchange or Replacement

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SCHEDULED RETURN

We ensure our Terms and your Returns

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