Collection: IVY moda

The IVY moda look

The midi dress is the shape and surface work is the signature. The Élan Round Neck Midi Dress is an A-line with pleated construction and hand-guided embroidery; the Fleur Sheath Midi Dress is a fitted V-neck with embroidery across the body; the Floréa Embroidery Midi Dress and the Lorraine A-line Embroidered Lace Midi Dress work the same theme in lace. For a closer line, the Blanche Mermaid Midi Dress and the Eclipse Mermaid Cape Shoulder Velvet Midi Dress flare below the knee.

Fabric gives the second layer of variety: jacquard in the Pearl A-line Bead Jacquard Midi Dress and the Vera A-line Cold Shoulder Sleeved Jacquard Midi Dress, velvet in the Nora A-line Floral Velvet Midi Dress, taffeta in the Dream A-line Cape Sleeved Taffeta Midi Dress and the Crimson Sheath V-Neck Taffeta Midi Dress, and linen blend in the Ruby Gored Cape Sleeved Linen Blend Midi Dress for warmer days. Black and white are the most common colors.

Capsules and sets

The Her Luxe Collection - IVY moda gathers the most formal pieces in one place. Capsule tags also include Starlit Jewel, with the Starlit Square Neck Midi Dress and the Jewel Embroidery Midi Dress. The Rosalie A-line Long Sleeved Jacquard Calf Length Set is the brand's one two-piece at MEAN BLVD; compare it with other co-ord sets.

When to wear it

These dresses are bought for anniversaries, Women's Day, Mother's Day, birthdays and wedding guest invitations. Round necks, regular sleeves and cape sleeves are common, so coverage is good for a midi length; for Gulf shoppers, the Celeste Trumpet Diagonal Neck Velvet Ankle Length Dress and the long-sleeved Rosalie set give the most, and the sleeved styles work for Ramadan family dinners. See the wedding guest and cape sleeve dress collections for more.

How do IVY moda dresses fit?

A-line styles are fitted at the waist and flare gently; sheath and mermaid styles follow the body through the hip, so size those by your hip measurement. Jacquard, taffeta and brocade have little stretch. Each product page carries the size chart and the dress length.

How should I style them?

The embroidery and jacquard are the focal point, so keep shoes and jewelry plain: a pointed pump, a small clutch and one pair of earrings. Cape sleeves replace a wrap in air-conditioned halls.

Where else should I look?

For similar shapes across other Vietnamese labels, browse the A-line dresses collection at MEAN BLVD.