Collection: RITARA

RITARA is a Vietnamese label known for high-end handmade dressing, where a single design can take hundreds of hours of embroidery and applique with stone and bead details. MEAN BLVD carries a wide range from the brand: ball gowns and mermaid dresses with floral applique, lace and taffeta mini dresses, sequin ao dai sets, and finishing pieces such as gloves, shawls and short coats.

About RITARA

The RITARA look: handwork you can see

The Kaela Ball Gown Applique Maxi Dress is the clearest statement, a sleeveless organza ball gown with a sweetheart neckline and hand-applied floral applique. The La Fleur Mermaid Flower Applique Taffeta Cotton Floor Length Dress and Lucie Rose A-line Flower Applique Mesh Taffeta Floor Length Dress carry the same flowers on different silhouettes, and the Lover's Embrace Halter Flower Applique Voile Floor Length Dress is the halter version in voile.

Short styles are just as worked. The Lysa Square Neck Applique Mini Dress is a taffeta sheath, the Rina Babydoll Applique Mini Dress a looser babydoll, and the Lucian Sweetheart Button Midi Dress an A-line in lace with button detail. The Opal Majesty A-line Scoop Neck Velvet Mini Dress and Mirage Night A-line Spaghetti Strap Sequin Mini Dress cover the velvet and sequin side of the range.

Separates, ao dai and finishing pieces

The Muse A-line Gathering Skirt and Muse Straight Ruffle Top are lace separates that work together or apart, and the Mori A-line Flower Applique Polycotton Mini Skirt with the Mori Straight Sheer Organza Shirt is a lighter daytime pairing. The Suong Mai Straight Mandarin Neck Sequin Floor Length Ao Dai Set is the brand's take on the traditional tunic and pants. To finish an outfit there are the Heartstrings Gloves and Jubilee of Jewels Gloves, the Luminous Draped Shawl, the Feri Cropped Long Sleeved Voile Coat and the Glimering Gala Straight Long Sleeved Faux Fur Coat. See ao dai and co-ord sets for more.

When to wear RITARA

Customers buy RITARA for weddings as a guest, anniversaries, cocktail parties, birthdays and festive season events, and the ball gowns are popular for prom. Floor length applique dresses with sleeves or a shawl are a regular Ramadan and Eid choice for Gulf customers. Browse gowns, mini dresses and the wedding guest edit.

How does RITARA fit?

Taffeta and organza have no stretch, so order by your bust and waist and follow the chart. Ball gowns and A-lines are fitted in the bodice with a full skirt; mermaid dresses are fitted to the knee. Applique is hand-applied, so handle and store the pieces flat or hung in a garment bag.

How do I style a heavily embellished dress?

Let the handwork lead. Pair the Kaela Ball Gown Applique Maxi Dress or Celine Mermaid Semi-Heart Neck Taffeta Floor Length Dress with plain satin heels and stud earrings. Gloves from the same brand add formality without competing.