Unlike traditional leather sourced from cows or other livestock, Isab's materials come from a more unexpected source: the bustling fish markets and local fishmongers of the UK. This unique approach not only reduces waste but also fosters a connection between the fashion industry and the local community.
"I'm particularly concerned about the amount of salmon skin wasted in the smoked salmon industry" - Isab. "It's a high-quality material with so much potential, and it's often discarded or used for low-profitability purposes like fish oil or biofuel."
Isab's journey begins at local fishmongers and seafood markets, where a surprising amount of fish skin ends up discarded. Farmed salmon, the UK's most popular fish, generates a significant amount of this waste. It's estimated that roughly 30-40% of each salmon is unused, including the skin. Instead of seeing this as a refusal, Isab sees the potential.
Salmon skin, for instance, is prized for its vibrant pink hues and supple texture, while catfish skin offers a smoother, more uniform surface. The diversity of fish species allows Isab to experiment with different textures, colors, and patterns, ensuring each garment is truly one-of-a-kind.
