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Rebuilding Luxury: How the 4E Framework Can Solve the Loyalty Crisis
HEIDI TRUONG
- Fashion Blogger -
The luxury industry, long defined by its exclusivity and desirability, is facing an unprecedented challenge: a loyalty crisis. A recent study by Bain & Company and Altagamma reveals that loyalty among luxury clients—particularly millennials and Gen Z—has plummeted to below pre-pandemic levels. This decline is a wake-up call for brands, signaling the need for transformation to rebuild trust and reconnect with consumers.
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