At MEAN BLVD, fashion is more than just clothing-it is a statement of identity, confidence, and culture.
We bring A Touch of Vietnam to the world through designs that balance heritage with modernity.Inspired by the dynamic spirit of Vietnamese fashion, MEAN BLVD curates a refined experience where each piece reflects bold self-expression and effortless elegance.
The Leading Fashion Platform
As one of Vietnam’s first and largest multi-brand fashion platforms, MEAN BLVD collaborates with nearly 80 local designer brands to curate a premium, trend-forward selection for global audiences. More than a platform, MEAN BLVD serves as a creative bridge, elevating Vietnamese fashion by blending local creativity with international aesthetics.
Four faces of MEAN
Fashion is diverse, and so is the MEAN BLVD woman. She is not defined by a single style, but by the freedom to transform and express every side of her identity. This spirit is reflected through four distinctive personas.
Bold and unapologetic, Maverick represents the modern Vietnamese woman who breaks conventions and claims her individuality with quiet confidence.
Rooted in gentle strength, Elegance reflects refined femininity - graceful, intentional, and inspired by the flowing beauty of the áo dài.
Deeply connected to heritage and craftsmanship, Artisanal views fashion as art-rich in meaning, detail, and timeless value.
Polished yet effortless, Nobby embodies the cosmopolitan spirit of contemporary Vietnam - modern, grounded, and understatedly luxurious.
Portraits in the spotlight
Beyond brands, MEAN BLVD is supported by renowned celebrities and KOLs from Vietnam and around the world who share our vision. Together, we celebrate individuality and elevate Vietnamese fashion globally. With A Touch of Vietnam in every collection, MEAN BLVD is not just creating fashion - we are shaping a new era of style.
At MEAN BLVD, we celebrate individuality through fashion, giving every woman the power to express herself in her own way. With a touch of Vietnam in every collection, we are not just creating fashion—we are shaping a new era of style.
MEAN BLVD LLC.,
Registered office: 8 The Green STE A, Dover, DE 19901, United States
First official store: 2F Diamond Plaza, 34 Le Duan, Sai Gon Ward, Ho Chi Minh City, Viet Nam
Whatsapp: +84 865 800802
Any inquiries please contact:
Customer Service: support@meanblvd.com
Business Development: business@meanblvd.com
Marketing Communication: marcom@meanblvd.com
