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Fur, Function, and Fantasy: Jacquemus's Winter Retreat Featuring Alex Consani
Ivy Vu
- Fashion Blogger -
The air is crisp, the days are short, and the holidays are upon us. As the world bundles up for winter, Jacquemus invites us to escape to a whimsical wonderland with their latest campaign, "Winter Retreat." Featuring the enigmatic Alex Consani and lensed by the multi-talented Lisa Jahovic, this collection is a captivating exploration of surrealism, a playful nod to Rube Goldberg machines, and a cozy embrace of winter's charm.
The air is crisp, the days are short, and the holidays are upon us. As the world bundles up for winter, Jacquemus invites us to escape to a whimsical wonderland with their latest campaign, "Winter Retreat." Featuring the enigmatic Alex Consani and lensed by the multi-talented Lisa Jahovic, this collection is a captivating exploration of surrealism, a playful nod to Rube Goldberg machines, and a cozy embrace of winter's charm.
Shot by the multi-talented Lisa Jahovic, the campaign is a delightful dance of form and function. Clothes and accessories become animated, swirling around Consani in a captivating display of unexpected movement. This playful inversion, where inanimate objects dictate the narrative, challenges the traditional subject-object relationship, pushing the boundaries of fashion photography and echoing the core tenets of surrealism.
A History of Surrealism
But what exactly is surrealism? Born from the ashes of Dadaism in the early 20th century, surrealism was an artistic and literary movement that sought to unlock the power of the unconscious mind. By juxtaposing seemingly unrelated objects and concepts, surrealist artists like Salvador Dalí and René Magritte created dreamlike scenes that challenged perceptions and explored the depths of human imagination.
This spirit of playful subversion found its way into fashion as early as the 1930s, with Elsa Schiaparelli leading the charge. Her iconic collaborations with Dalí, like the "Shoe Hat" and the "Lobster Dress," became symbols of surrealist fashion, blurring the lines between art and clothing. These pieces were not merely garments; they were provocative statements that challenged conventional notions of beauty and function.
"Lobster Dress" by Elsa Schiaparelli
From Dalí to Jacquemus: A Legacy of Surrealist Expression
Fast forward to today, and Jacquemus breathes new life into surrealism with "Winter Retreat." The campaign's inspiration draws from the ingenious contraptions of Rube Goldberg, whose whimsical machines achieved simple tasks through a series of complex, chain-reaction steps. This delightful inefficiency, as Jimmy Kimmel aptly puts it, "is an intentionally delightful waste of time and energy." In the campaign, this translates to garments with a life of their own, playfully interacting with Consani in a captivating ballet of the unexpected.
This sense of playful absurdity is further heightened by the campaign's aesthetic, which evokes the distinct visual language of Wes Anderson. The meticulously composed shots, the symmetrical framing, and the carefully curated color palette all contribute to a sense of whimsical order within the chaos, evoking the distinct visual language of Wes Anderson, particularly reminiscent of his whimsical masterpiece, "The Grand Budapest Hotel."
Beyond the captivating visuals, the "Winter Retreat" collection itself is a testament to Jacquemus's signature blend of sophistication and playfulness. Monochromatic hues of beige, cream, and white dominate the palette, creating a sense of cozy elegance. The collection features luxurious knitwear, tailored outerwear, and flowing silhouettes, all designed to evoke a sense of warmth and comfort in the colder months.
A Winter Wonderland of Textures: The "Winter Retreat" Collection
Bags as Statement Pieces
True to Jacquemus's DNA, the bags are the stars of the show. A new iteration of iconic and classic shapes like the Le Rond, Rond Carré, is reimagined with winter in mind. Rounded edges and soft, furry textures add a tactile dimension, evoking the warmth and comfort of the season. These bags are not just accessories; they are statement pieces that embody the spirit of "Winter Retreat."
Moon Boot x Jacquemus: Après-Ski with a Twist
The collection also features two exciting collaborations that expand the Jacquemus universe. First, a partnership with Moon Boot results in two unique takes on the iconic après-ski footwear: "Les Moon Boot Mohair" and "Les Moon Boot Yeti." These furry, oversized boots are both playful and practical, perfect for navigating snowy landscapes in style.
Trudon x Jacquemus: A Scented Winter Escape
The second collaboration sees Jacquemus teaming up with luxury French candlemaker Trudon to create a limited-edition candle. Handpicked by Simon Porte Jacquemus himself, the candle features a refreshing blend of mint, citrus, and blackcurrant, perfectly capturing the crisp, invigorating essence of winter.
Jacquemus's "Winter Retreat" is more than just a campaign; it's an experience. It's an invitation to embrace the unexpected, to find joy in the absurd, and to rediscover the magic of winter. Through a captivating blend of surrealism, Rube Goldberg's whimsical inventions, and a touch of Wes Anderson's quirky charm, Jacquemus delivers a collection that is both timely and timeless, proving once again that fashion can be both beautiful and thought-provoking.
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