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Chanel’s Hangzhou Show: A Stunning Tribute to China’s Elegance Amid Mixed Reviews
Ivy Vu
- Fashion Blogger -
Chanel took its iconic Métiers d’Art 2024-25 collection to the breathtaking West Lake in Hangzhou, China, marking a historic moment for the French luxury house. Known for its annual Métiers d’Art showcases that celebrate craftsmanship and artisanal excellence, this year’s event was the first-ever debut of a Chanel collection in China.
Chanel took its iconic Métiers d’Art 2024-25 collection to the breathtaking West Lake in Hangzhou, China, marking a historic moment for the French luxury house. Known for its annual Métiers d’Art showcases that celebrate craftsmanship and artisanal excellence, this year’s event was the first-ever debut of a Chanel collection in China.
With its serene landscapes and rich cultural heritage, West Lake—a UNESCO World Heritage Site—served as the perfect stage for Chanel’s sophisticated fusion of French luxury and traditional Chinese elements. While the show generated massive online buzz, it also sparked debates about creativity and authenticity. Let’s delve into what made this event unforgettable and the polarizing reactions it received.
The West Lake Showcase: A Fusion of Culture and Couture
The West Lake Showcase: A Fusion of Culture and Couture
This year’s Métiers d’Art collection was set against the tranquil backdrop of Hangzhou’s West Lake, a site that has inspired poets and artists for centuries. Chanel elevated the venue’s natural beauty with a theatrical presentation: models emerged from misty waters, walking along illuminated jetties to the rhythmic beats of tanggu, traditional Chinese drums.
The collection featured a dreamy palette of whites, eggshell blues, foil gold, bubblegum pinks, and classic black. Chanel’s signature tweed took on new life in glittering skirt-and-jacket ensembles, complemented by embroidered pantsuits and flowing maxi dresses layered with pearl and gold jewelry. The designs also nodded to Chinese culture through pleated skirts, hanfu-inspired jackets, and slouchy silk pajama sets, adorned with intricate embroidery and goldwork.
A Star-Studded Affair
A Star-Studded Affair
Chanel’s choice of Hangzhou marked a strategic statement about its confidence in the Chinese market, even amidst recent slowdowns in luxury spending. Homegrown celebrities, such as supermodel Liu Wen and actor Jing Boran, were in attendance, further amplifying the show’s reach. Liu Wen’s appearance with Jing Boran went viral on Weibo, with the hashtag “#LiuWenJingBoranDoubleInterview” (#刘雯井柏然双人采访#) garnering over 33,200 views.
Adding to the allure, Chanel released a short film ahead of the show, shot by acclaimed German filmmaker Wim Wenders. Featuring international stars like Tilda Swinton, Xin Zhilei, and Leah Dou, the film set the tone for an event that seamlessly blended global sophistication with local charm.
A Tribute to Métiers d’Art: Celebrating Craftsmanship
A Tribute to Métiers d’Art: Celebrating Craftsmanship
Chanel’s Métiers d’Art shows pay homage to the small specialist workshops—embroiderers, feather artisans, and jewelers—that the house has supported since 1984. These annual events showcase the meticulous craftsmanship behind each design, elevating them beyond fashion into the realm of art.
In Hangzhou, Chanel’s commitment to artisanal excellence was evident. Layers of gold-thread embroidery and hand-stitched details adorned the garments, reflecting the brand’s ability to merge traditional techniques with modern elegance.
Why China? Chanel’s Strategic Move
Why China? Chanel’s Strategic Move
China has long been a pivotal market for luxury brands, but recent economic challenges have forced many players to rethink their strategies. Chanel’s decision to debut its Métiers d’Art collection in Hangzhou rather than restage it reflects a bold commitment to engaging with Chinese consumers.
This move comes at a time when competitors like OTB Group have scaled back their presence in China, closing flagship stores. By contrast, Chanel’s investment in a high-profile, culturally resonant event underscores its belief in the market’s long-term potential.
Luxury’s Love Affair with Chinese Landmarks
Luxury’s Love Affair with Chinese Landmarks
Chanel isn’t alone in choosing iconic Chinese locations for runway showcases. Earlier this year, Balenciaga held its Spring/Summer 2025 show atop Shanghai’s Museum of Art Pudong, while Louis Vuitton unveiled its pre-Fall 2024 collection at the Long Museum West Bund. These events highlight luxury brands’ efforts to deepen cultural connections with Chinese audiences.
What’s Next for Chanel?
What’s Next for Chanel?
This year’s Métiers d’Art show was the first under the creative direction of Virginie Viard’s successor, signaling a new chapter for the brand. While the collection may not have universally wowed audiences, it succeeded in sparking conversation and reaffirming Chanel’s commitment to artistry and innovation.
As the luxury landscape evolves, Chanel’s ability to blend tradition with modernity will be key to maintaining its relevance. Whether through digital innovation, deeper cultural integration, or bold design choices, the brand’s future in the Chinese market—and beyond—remains one to watch.
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