Collection: Armous

Armous takes its name from French words meaning "our muse" and builds its collections around pastel palettes, fine textures and careful detailing on classic silhouettes. At MEAN BLVD the Armous collection is almost entirely midi dresses: collared cotton A-lines for daytime, draped taffeta and organza sheaths for evenings, plus one skirt, one top and a flower brooch.

About Armous

The Armous look

The daytime side of Armous is cotton. The Demi A-line Collared Neck Cotton Midi Dress has a wing collar, the Jennifer A-line Bib Collar Cotton Midi Dress pairs a structured bib collar with short sleeves, and the Babylon A-line Collared Neck Cotton Midi Dress comes in pink with a bow at the neck. The Sky, Diamond and Nabi dresses repeat the flared A-line with a plain collar, a V-neck and a tie neck, and the Kimberly A-line Cape Shoulder Cotton Midi Dress adds a cape shoulder in beige. White and pink lead, with a few blues.

For evenings the fabrics change. The Natalie Sheath Draped Taffeta Midi Dress follows the body with soft draping, while the Chantel A-line Off-Shoulder Taffeta Midi Dress and the Emma A-line Off-Shoulder Organza Midi Dress open up the shoulders. The Dairy and Gloria dresses are cut in mesh lace with flower applique, the Ariel Sheath Asymmetric Silk Midi Dress is the one silk piece, and the Elvin Asymmetric Cold Shoulder Sleeved Taffeta Midi Dress keeps sleeves on an asymmetric cut.

Separates and accessories

Armous is a dress label first, so the separates are few. The Hayden A-line Pleated Mesh Ankle Length Skirt and the Hayden Bodycon Boat Neck Cotton Top are designed as a pair and read as a dress when worn together. The Vella Layered Flower Applique Organza Mini Dress is the only short style, and the Gloria Flower Brooch is a small accent for a collar or a bag. Most Armous dresses also appear in the store's wider A-line Dresses, White Midi Dresses and Cape Sleeve Dresses edits.

When to wear Armous

Customers buy Armous for anniversaries, birthdays, Women's Day, graduations and wedding guest dressing, and the collared cotton styles are tagged for the office as well. Everything finishes at midi length. If you prefer more coverage, start with the collared cotton dresses and the Elvin, which keeps its sleeves; the off-shoulder organza styles suit indoor evening events.

How do Armous dresses fit?

The A-line dresses flare from the waist and leave room through the hips, while the sheath styles sit closer to the body. The brand measures dress length from the neck, so compare that figure with your own measurements on the product page before choosing a size.

How should I style them?

Keep accessories small: flat shoes and a structured bag with the cotton dresses, earrings and a heel with the taffeta and organza sheaths. The Gloria Flower Brooch can be pinned at the collar of the Demi or Jennifer dress.

Where else should I look?

If you like the Armous silhouettes but want more fabric options, browse all Dresses at MEAN BLVD or the Wedding Guest Dresses edit for occasion-ready midis from other Vietnamese labels.