THE MEAN BLVD EDIT

MEAN BLVD Journal

Style guides, designer spotlights, and trend reports from MEAN BLVD — the first platform bringing 100+ Vietnamese designer labels to shoppers across the US and the Gulf.

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Designer Spotlight

Meet the Vietnamese designers and ateliers behind the collections.

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Dries Van Noten's Final Show: A Nostalgic Farewell to Fashion

Discover Dries Van Noten's final collection, a mesmerizing journey through his 40-year career. Experience the nostalgia and artistry of the...

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THE STORY BEHIND MONTSAND AND DESIGNER DIỆP YẾN: A JOURNEY FROM PASSION TO PRESTIGE Diệp Yến

THE STORY BEHIND MONTSAND AND DESIGNER DIỆP YẾN: A JOURNEY FROM PASSION TO PRESTIGE

Diệp Yến, a 9X-generation CEO, founder, and owner of the fashion brand Montsand, has pursued her passion for fashion and...

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Vietnamese Artist Lê Thúy Among Finalists for the 2025 LOEWE Foundation Craft Prize LOEWE Craft Prize 2025

Vietnamese Artist Lê Thúy Among Finalists for the 2025 LOEWE Foundation Craft Prize

Vietnamese artist Lê Thúy has been named a finalist for the 2025 LOEWE Craft Prize with her lacquer artwork “Time,”...

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Outfit Ideas

Ways to wear made-to-order designer pieces for every occasion.

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Dressing for the Dawn: Soleil de l’Est and the Art of Graduation & Prom Elegance Graduation dress

Dressing for the Dawn: Soleil de l’Est and the Art of Graduation & Prom Elegance

HEIDI TRUONG - Fashion Blogger - Graduation and prom mark some of the most significant milestones in our lives—moments where...

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Summer Unfiltered: Vacation Looks That Shine Brighter Than the Sun Summer Dress

Summer Unfiltered: Vacation Looks That Shine Brighter Than the Sun

Discover colorful, vacation-ready looks from Mean BLVD’s Bright Vacation Necessities collection—perfect dresses and separates for your next beach getaway.

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Breezy Glamour: 7 Summer Beach Dresses to Vacation in Style Vacation maxi dress

Breezy Glamour: 7 Summer Beach Dresses to Vacation in Style

Here’s how to build your ultimate summer beach wardrobe, featuring seven vacation-ready dresses that blend style, comfort, and a dash...

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Fashion Trends

The movements and seasonal styles shaping the runway and the street.

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Desert Radiance: How MENA’s Beauty Evolution is Shaping Global Wellness Trends Beauty

Desert Radiance: How MENA’s Beauty Evolution is Shaping Global Wellness Trends

Heidi Truong - Fashion Blogger - In 2025, the Middle East and North Africa (MENA) region is emerging as a...

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The Power of Red: The Ultimate Dress Choice for Party Nights

Discover why red dresses are the ultimate choice for party nights. From Jennie of BLACKPINK to Hailey Bieber, explore how...

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NEXT IN FASHION: BACK-TO-BUSINESS STAPLES

Let's face it, coming up with a fresh work outfit every day is difficult. The last thing you want to...

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Fashion Insights

Analysis and the untold stories of the fashion industry.

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The Lady Dior Exhibition: A Vietnamese Imprint on the Iconic Designs of the French Fashion House.

More than just marking its inaugural showcase in Vietnam, the Lady Dior House exhibition – a tribute to the illustrious...

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The Forgotten Couturier: Maison Félix and the Dress That Shaped a Scandal Couturier

The Forgotten Couturier: Maison Félix and the Dress That Shaped a Scandal

In the annals of fashion history, certain names shine brightly—Worth, Poiret, Chanel. Yet, nestled among these luminaries is Maison Félix,...

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Luxury Market Shifts: Net-A-Porter Exits China, Major Acquisitions, and Leadership Reshuffles Luxury Brand

Luxury Market Shifts: Net-A-Porter Exits China, Major Acquisitions, and Leadership Reshuffles

The luxury industry is evolving with Net-A-Porter exiting China, major acquisitions like Palm Angels and Kurt Geiger, and executive reshuffles...

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