ABOUT US

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At MEAN BLVD, fashion is more than just clothing—it’s a statement of identity, confidence, and culture. We bring A Touch of Vietnam to the world, redefining contemporary style with designs that embrace both heritage and modernity.

Inspired by the dynamic spirit of Vietnamese fashion, MEAN BLVD curates a unique shopping experience, where every piece tells a story of bold self-expression, effortless elegance, and refined artistry.
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A touch of Vietnam
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A LEADING FASHION PLATFORM

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As one of the first and largest multi-brand fashion platforms from Vietnam, MEAN BLVD proudly collaborates with nearly 80 Vietnamese local designer brands, curating a premium selection of trend-forward pieces for global customers. More than a platform, MEAN BLVD is a creative bridge-elevates Vietnamese fashion to the world, blending local creativity with international aesthetics.
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FOUR FACES OF MEAN

Fashion is diverse, and so is the MEAN BLVD woman. She is not confined to a single style—she transforms, explores, and embraces every shade of her personality. MEAN BLVD’s fashion identity is shaped by four distinctive personas:
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MAVERICK – The Rule Breaker

She dares to defy, to break free from convention. Inspired by generations of Vietnamese women who once lived under restrictive social norms, the Maverick represents a powerful shift: from silence to expression, from modesty to bold individuality. She is the modern Vietnamese woman who commands attention without raising her voice—confident, daring, yet never losing her inner grace. On every tailored edge or asymmetrical cut, you feel the boldness of a woman who knows her worth.

ELEGANCE – The Timeless Beauty

Timeless beauty, refined presence. The Elegant embodies the Vietnamese ideal of gentle strength—leading with quiet grace and intention. Inspired by the flowing elegance of the áo dài, her style speaks in silhouettes and colors that whisper, not shout—classic yet modern, poised yet powerful.
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ELEGANCE – The Timeless Beauty

Timeless beauty, refined presence. The Elegant embodies the Vietnamese ideal of gentle strength—leading with quiet grace and intention. Inspired by the flowing elegance of the áo dài, her style speaks in silhouettes and colors that whisper, not shout—classic yet modern, poised yet powerful.
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ARTISANAL – The Creative Soul

Every stitch tells a story. Artisanal reflects a deep connection to heritage and craftsmanship, valuing fashion as art. Inspired by Vietnamese embroidery and weaving traditions, her style embraces depth and meaning—a curator of treasures, not trends.

NOBBY – The Modern Sophisticate

A symbol of polished modernity. The Nobby represents the cosmopolitan Vietnamese woman—well-traveled, well-spoken, and always dressed with intent. Her style is sharp yet effortless, elevated but grounded. Echoing the evolution of Vietnam’s urban culture, she embodies refinement in the everyday: a masterclass in understated luxury. 
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NOBBY – The Modern Sophisticate

A symbol of polished modernity. The Nobby represents the cosmopolitan Vietnamese woman—well-traveled, well-spoken, and always dressed with intent. Her style is sharp yet effortless, elevated but grounded. Echoing the evolution of Vietnam’s urban culture, she embodies refinement in the everyday: a masterclass in understated luxury. 

PORTRAITS IN THE SPOTLIGHT

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Beyond brands, MEAN BLVD is also supported by renowned celebrities and KOLs from Vietnam and across the world, who trust and embrace our vision. Their influence amplifies our mission to redefine Vietnamese fashion on a global scale, making it more accessible, desirable, and influential than ever before.
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At MEAN BLVD, we celebrate individuality through fashion, giving every woman the power to express herself in her own way. With a touch of Vietnam in every collection, we are not just creating fashion—we are shaping a new era of style.
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MEAN BLVD LLC.,

Registered office: 8 The Green STE A, Dover, DE 19901, United States
Whatsapp: +84 865 800802

Any inquiries please contact:
Customer Service: support@meanblvd.com
Business Development: business@meanblvd.com
Marketing Communication: marcom@meanblvd.com