Collection: MADDY HATES ROSE

The MADDY HATES ROSE look

Florals are applied, not printed. The Rosée Floral Applique Maxi Dress, the Sisley Floral Applique Midi Dress and the Loena Floral Applique Mini Dress carry raised fabric flowers across the bodice and skirt. Tulle is the second signature: the Josephine Tiered Tulle Midi Dress and the Penelope Tiered Tulle Midi Dress stack soft layers, and the Seline Tiered Tulle Skirt, an ankle-grazing A-line, pairs with the Seline Lace Corset Top, a pale pink boned corset with a lace-up back and bead-accented 3D flowers.

For evening, the brand turns to beads, sequins and rhinestones. The Callista Cape Sleeve Bead Maxi Dress, the Aurelie Cape Sleeve Bead Maxi Dress and the Charlotte Cape Sleeve Rhinestone Maxi Dress all add a cape sleeve over a long dress, while the Katherine Straight Across Sequin Maxi Dress is the glossiest piece in the range. Sleeves appear on the Helena Bishop Sleeve Pleated Midi Dress and the Irene Butterfly Sleeve Ruffle Maxi Dress.

Capsules and accessories

Des Fleurs is the floral-applique capsule and the larger of the two. Je t'adore leans toward tulle, ribbon and corset detail. The accessories finish the look: the Ondine Hair Accessories pair cream-white mesh florals with feather accents, the Florette Bow Hair Accessories are two oversized lavender tulle bows for a double bun, and the Voilette Sequin Hat and the Brume Lace Hat are small occasion hats.

When to wear MADDY HATES ROSE

The tagging is clear: wedding guest, prom, homecoming, anniversaries, birthdays and Women's Day. Several styles are also tagged as Ramadan wedding-guest outfits, and the cape-sleeve maxi dresses and the Helena Bishop Sleeve Pleated Midi Dress are the ones to start with if you want covered arms and a long hem. The mini dresses, including the Sophie Babydoll Applique Mini Dress and the Vivian Babydoll Ribbon Mini Dress, are for private parties and prom.

How do the dresses fit?

Corset and sweetheart bodices are fitted and often boned, so the fit is decided at the bust and waist. Tulle and tiered skirts add volume from the hip down. Babydoll minis are the most relaxed.

How should I style it?

Let one romantic element lead. A floral-applique dress needs plain shoes and a simple updo, which is where the hair bows come in. For a wedding, the Seline Lace Corset Top with the Seline Tiered Tulle Skirt reads as a gown without being one.

Where else should I look?

See the Gowns edit for more floor-length options, the Wedding Guest edit for event dressing, and the Cape Sleeve Dresses edit for covered-shoulder styles from other designers at MEAN BLVD.